![]() ![]() The original Diner Dash is available for free online with advertising. Consumers can download a free trial version that allows them to play for a limited time. ![]() If they want to buy the game they pay $20. This was very much the classic business model for the casual game industry.Īlthough Diner Dash was a success it is also clear that the classic casual game business model of trying to get consumers to pay $20 to download and own a game they can play for free online is limited. Only a handful of games can reach the level of success of Diner Dash and none of PlayFirst’s other products came anywhere close to that level of success. It is clear that companies like PlayFirst need a better way to monetize a hit product like Diner Dash. In late 2007, PlayFirst launched a new Diner Dash product, Diner Dash: Hometown Hero. ![]()
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